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MOLTYN CHOCOLATE
The Goldsmith's Fondue Kit

 

A lux mix & match fondue kit inspired by a strange combination:
Kylie Jenner, Lord of the Rings, and dark chocolate. 
The box resembles a gemstone, contrasting the streetwear style design.
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Process

This assignment not only was about creating a brand, but also combining disparate phenomena into a cohesive look. I was giving three random things to mash together into a brand:
 
Kylie Jenner, Lord of the Rings, and dark chocolate.
First, I had to make a mood board to see if there were any visual connections. The rich gold fantasy feel jumped right out at me. I mean gold rings, a young billionaire, and the richest chocolate? Sounds luxurious to me. I wanted it to have more of a high fashion streetwear vibe like Kylie's, with bold colors and lots of texture.
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The Mood Board

The Logo Mark

The logo design is not only a crowned head. If you invert your perspective, you may see teeth and

an open mouth thats drooling. I added a fun monster to show it, in case you don't see it right away. Maybe he could even be used in brand expansions someday.

 

It only seemed right to add some monstrous edge after the fiery intensity of the mood board.

 

I also wanted to keep the edges messy to retain its hand drawn feel

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Playing with Type and Texture

To get the look I wanted, with a messy yet cohesive tone, I wrote Moltyn in different ways, patterned them, then layered it with abstract paintings and paint spills. 

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