SHADOW
 

KINETIC TYPE VIDEO

This kinetic type project of the lyrics from "Shadow" by Macklemore is inspired by my experience with addiction in my family. I used bright colors and bold type despite the dark sentiments of the lyrics, just like the song uses a fun backbeat to a sad song. I picked the visuals to show a different side of addiction, with types of people you wouldn't guess are struggling. Addiction is often hidden by an air of having it all together, even when life is falling apart.